Deliveroo is expanding to 100 new cities and towns across the UK.
Following strong demand over the past year, the food delivery service will lead to an additional 4m customers available for the app.
Deliveroo already operates in 200 locations. The full list of expansion has not yet been shared, however, on the list is East Kilbride, King’s Lynn and Scarborough.
Over the past, thousands of new restaurants were added to the app. Major supermarkets including Aldi, Morrisons and Sainsbury’s were also added in order to deliver groceries to people who are self-isolating.
Starting from the convenience store in Hammersmith, Sainsbury’s shoppers are able to purchase up to order from more than 1,000 products through the Deliveroo app and have them delivered within 20 minutes.
Ajay Lakhwani, who is the vice president of new business at Deliveroo, said: “Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly.”
Carlo Mocci, Deliveroo’s chief business officer for UK and Ireland, commented: “We are pleased to announce that we expect to launch in around 100 new towns and cities across the UK and expand our reach in existing areas throughout 2021 with the aim of reaching almost two-thirds of the population.
“With further lockdown measures now in place across the UK, we want to do everything possible to help households get the food they need and want and play our role to make sure families across the country have a wide selection of amazing food, drink and household products to order in as little as 30 minutes.”