Expensive Parsley Box meal for investors

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Parsley Box Group is set to join AIM in the next few weeks, and it appears that its pre-money valuation may be more than £70m, if the most recent fundraising by the main subsidiary is anything to go by.

As usual, the intention to float announcement was all puff and no pastry. No valuation was put in the announcement. There was no stated profit or loss, but it appears that the company is currently losing money.

Scotland-based Parsley Box provides ambient ready meals to people 60 years old and over. It was founded by Adrienne and Gordon MacAulay in 2017 and there were 154,000 active custo...

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Andrew Hore
Andrew Hore is the publisher of AIM Journal, which is an online monthly publication covering the Alternative Investment Market.

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