Zoopla owner ZPG has acquired property marketing company Ravensworth in push to create a one-stop shop for their property partners.
Ravensworth provides print and digital marketing campaigns to property companies offering services such as brochure design and printing, property guides and mail campaigns.
“We are delighted to announce the acquisition of Ravensworth, which gives us a market-leading position in the provision of on-demand print and creative marketing services to UK estate and letting agents. In keeping with our strategy, by combining Ravensworth’s products with our sales and marketing capabilities we will be able to offer our partners a fully integrated, best-in-class print solution and once again confirms our position as the most effective partner for UK property professionals,” said Alex Chesterman, CEO of ZPG.
ZPG also owns uSwitch, PrimeLocation and Hometrack. The acquisition of Ravensworth will strengthen ZPG as a multichannel media company covering the housing market and household bills.
Shares in ZPG PLC rose 2.3% to touch 361.8p in the initial reaction to the deal.
ZPG is up around 20% over the past year but still 8% off highs of 394p printed in March of this year.