Shares in Snapchat’s parent company plummetted after the group revealed poor results for this year’s first quarter.
Snap’s (NYSE: SNAP) share price fell 22 percent to $10.96 (£8.05) in early trading after the group revealed only four million new users in the first three months of 2018.
As well as a poor first quarter, the social media group said that growth and revenue is also likely to slow in the second quarter.
The results come following the app’s major re-design, which led to 1.2 million users had signing a petition to reverse the changes.
Following the changes to the app, Kylie Jenner released a tweet asking “does anyone else not open Snapchat anymore?”,which shortly led to $1.3 billion wiped off the company’s value.
“It is not clear to us why the app redesign – the first product Snap ever tested at scale – was rolled out broadly, and we are even less clear on why it hasn’t been more aggressively rolled back already,” said Deutsche Bank analyst, Lloyd Walmsley.
Revenue in the first quarter also came below analyst expectations, coming in at $230.7 million (£169.4 million).
Snapchat continues to struggle against rivals Facebook and Instagram, which both have a much wider range of users.
Bill Fisher, an analyst at eMarketer said: “While the user base continues to be dominated by younger age groups, Snapchat’s full revenue potential will remain somewhat restricted.”
“And with the financial muscle of Facebook behind Snapchat’s close competitor, Instagram, the company is going to have to work ever harder for those ad dollars.”