The year has only just begun and Love Island is returning to our screens. ITV’s (LON:ITV) hit show is taking place in winter for the first time, to provide us with a little bit of sun all year round.
Islanders will be heading to a villa in South Africa, hoping to find love over the next few weeks.
Rochelle Humes’ sister and Lewis Capaldi’s ex-girlfriend are among this year’s starting 12, along with a few other notable contestants.
ITV’s hit show has, however, attracted criticism in the past for its controversial nature. The impact the show has on the mental health of its Islanders has come under scrutiny as the rapid rise to fame in such a short period of time can be overwhelming for those not accustomed to being in the public eye.
There has also been concern regarding the show’s impact on the mental health of its viewers for the unrealistic body images that it promotes.
That said, the show has been incredibly popular for ITV. So popular, in fact, that there will be two series of Love Island during 2020, instead of the one summer series per year format previously used.
Love Island used its Twitter account to build up anticipation for the show, introducing the first bunch of Islanders to enter this year’s winter villa:
January just got a whole lot hotter. ☀️🌡
Meet the sizzling singles ready to enter the #LoveIsland villa… pic.twitter.com/sQrzW5bW7h
— Love Island (@LoveIsland) January 6, 2020
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The show is set to launch on ITV2 this Sunday 12 January – will you be watching? Or will you try your best to avoid it?
Inflatables at the ready… we’re back on January 12th! 🏝 #LoveIsland pic.twitter.com/LwQIlZyD0y
— Love Island (@LoveIsland) December 19, 2019
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Shares in ITV plc (LON:ITV) were up on Tuesday, trading at +0.98% as of 16:35 GMT.