Online electrical retailer Marks Electrical specialises in kitchen appliance, audio visual products and small electrical appliances and has been growing its share of the market. The audio visual segment is a newer market to the company, accounting for 5% of sales.
There are plans to improve digital marketing and increase the awareness of the Marks Electrical brand – only 6% of adults currently know the brand. The first nationwide TV campaign has been launched.
The product range continues ...
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