Online electrical retailer Marks Electrical specialises in kitchen appliance, audio visual products and small electrical appliances and has been growing its share of the market. The audio visual segment is a newer market to the company, accounting for 5% of sales.
There are plans to improve digital marketing and increase the awareness of the Marks Electrical brand – only 6% of adults currently know the brand. The first nationwide TV campaign has been launched.
The product range continues to broaden with air conditioning and boiling water taps some of the newer products. Management inten...
