Next Fifteen’s surprise Saatchi bid

Marketing services firm Next Fifteen Communications (LON:NFC) is making a recommended bid for fellow AIM-quoted advertising agency M&C Saatchi (LON: SAA) and rival bidder AdvancedAdvT (LON: ADVT) says that it will not increase its offer.

Saatchi has rejected the AdvancedAdvT bid. Next Fifteen is offering 0.1637 of one of its shares and 40p in cash for each Saatchi share. At a Next Fifteen share price of 1266p, the bid was valued at 247.2p a share. The share price has increased to 1294p, which makes the bid worth around 252p a share.

At an AdvancedAdvT share price of 87p, the all sha...

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