Crowd2Fund leads the way with launch of Innovative Finance ISA app

25/04/2016

Crowd2Fund, one of the UK’s leading peer-to-peer platforms, has launched its Innovative Finance ISA mobile app, allowing consumers and investors to easily and quickly manage their ISA from the comfort of their mobile phone.

The iOS powered app allows savers and investors to build their Innovative Finance ISA portfolio and manage existing investments more conveniently than other platforms. The app allows investors to manage all parts of their Crowd2Fund account; it is also automatically integrated with Crowd2Fund’s global investor Exchange, enabling the crowd to access their capital by selling their investments to others. The mobile app marks a considerable step in bringing crowdfunding technology up to date with people’s day to day lives and evolving consumer needs.

The use of mobile apps in the financial industry is continually on the rise, with research by the British Banking Association showing that consumers used mobile devices to check their current accounts 895 million times in 2015. As the sector grows and becomes more competitive, to remain compelling platforms will have to give their users an improved user experience, greater ease of use and better functionality. Whilst mostpeer-to-peer lenders and equity crowdfunding platforms have kept to access solely via desktop, Crowd2Fund have broken the mold by becoming the first to open access on mobile for its members.

According to Crowd2Fund CEO Chris Hancock, “the financial services sector is undergoing rapid transformational change”.

“Mobile FinTech is an area we expect to grow rapidly during 2016, and Crowd2Fund are proud to be the first platform to take this bold step with the aim to provide customers with a modern and flexible experience suited to their needs,” he added.

The application seamlessly integrates with the platform wallet management system, real time portfolio reporting and ability to make investments with the simple touch of a screen. Further features in the pipeline include Apple Pay, which Crowd2Fund expect will make the investing process even smoother and turn investing and saving into a more frequent activity, with lower investment amounts but much higher volumes. Crowd2Fund’s ambition is to empower its users to manage their P2P investments just as we check emails, bank statements, social media and news apps on an hourly basis; the Innovative Finance ISA app offers an experience which makes investing a fulfilling and pain free experience.

For more information, visit crowd2fund.com

Miranda Wadham on 25/04/2016

Crowd2Fund leads the way with launch of Innovative Finance ISA app

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