Innovative Eyewear (NASDAQ:LUCY) have announced two key executives hires as part of their expansion plans to target the $28.3 billion total addressable eye wear market with their smart eyewear technology.
Following the announcement of a strategic licensing agreement with global lifestyle brand Nautica last week, Innovative Eyewear are bolstering their sales and marketing department with the two appointments named today.
Innovative Eyewear have appointed Jan Cory as VP of Global Optical Sales and Marketing and Ekene Ofodile will join as Vice President, Sales and Marketing.
Both have extensive experience in complimentary fields such as wearables and optics.
Ekene Ofodile spent 15 years at New Balance Athletics as Head of International Sales Operations before driving wearables sales as Director of Strategic Account Sales at Honeywell International’s Safety & Productivity Services Retail division.
“I believe Harrison Gross & the Innovative Eyewear team are disrupting the eyewear industry with smart frame technology. I am thrilled to be joining the Company at this pivotal moment and look forward to contributing to its very bright future” said Mr. Ofodile.
Jan Cory was recognised by Vision Monday as one of the Most Influential Women in Optical in 2015 and brings years of experience in the optical industry having been through the acquisition of Bausch + Lomb by Luxottica, and spending 12 subsequent years at Luxottica.
“We are excited and honored to add both Ekene and Jan to our management team,” said Harrison Gross, CEO of Innovative Eyewear, Inc.
“Their combined eyewear industry knowledge and track record of developing significant sales should help us rapidly scale our smart eyewear business in both retail optical and non-optical channels worldwide.”
Tekcapital, the AIM-listed investment company who owns approximately 71% of Innovative Eyewear, saw its shares gain 2.5% in London trade on Tuesday.