Tekcapital’s MicroSalt has taken another substantive step in bolstering their distributive network, with an additional 400 stores now stocking MicroSalt products across the United States.
MicroSalt is a Tekcapital portfolio company and shares their objective of creating products that can help improve the lives of a significant number of people with patent-protected technology. MicroSalt’s products contain 50% less sodium than traditional table salt and can help individuals with cardiovascular diseases exacerbated by high sodium consumption.
MicroSalt’s products will now be stocked in stores including Brookshire Brothers, Pete’s Fresh Market, Heinen’s, Dick’s Fresh Market, Zerbos, Better Health Market, Tdych’s Marketplace and Associated Supermarkets.
“We are proud of our efforts thus far to build product distribution as it underscores the retail need for full flavor, low-sodium products. These efforts are working in parallel with our efforts to provide low-sodium products for private-labeled retail brands. Excess sodium consumption is one of the leading contributors to hypertension, and partnerships like this are the best way to provide consumers with great tasting products with less sodium,” said Rick Guiney, CEO of MicroSalt.
The Tekcapital portfolio company has previously announced products are stocked in thousands of Kroger stores, a major US supermarket chain.
MicroSalt appointed Zeus Capital as their NOMAD last year ahead of a proposed AIM IPO in 2023.