Tekcapital has announced that portfolio company Innovative Eyewear made significant strides in its European expansion at SILMO Paris 2025, the world-leading optics trade show held 26-29 September.
After recording 88% revenue growth in Q2 2025, Innovative Eyewear has set its sights on Europe for the next leg of its global expansion.
The smart eyewear manufacturer, which produces the Lucyd®, Lucyd Armour™, Reebok®, Eddie Bauer®, and Nautica® brands, secured initial orders from the UK, Romania, Greece, Spain, and France at the Paris event.
Innovative Eyewear noted that it was featured in SILMO’s inaugural Tech Village alongside Meta, Google, and Snapchat.
To support its European expansion, Innovative Eyewear has opened a warehouse in the Netherlands, enabling VAT-free purchasing across all 27 EU member states.
Encouragingly for investors, the Lucyd Armour® Collection, now certified to EN 166 European safety standards, attracted substantial interest from industrial distributors.
Innovative Eyewear is also in discussions with sales representatives to establish dedicated coverage across EU countries, positioning the company for broader continental penetration.
“SILMO Paris provided an exceptional platform to showcase our market-leading smart eyewear to European vendors and distributors. Being part of the first Tech Village alongside the world’s largest technology companies validated our position as a pioneer in AI-enabled eyewear,” said Harrison Gross, CEO of Innovative Eyewear.
The establishment of our Netherlands distribution hub represents a critical milestone in our international expansion strategy, enabling us to serve EU businesses more efficiently. With initial orders already secured from five European countries and active discussions with regional sales representatives, we’re building the infrastructure necessary to capture significant market share in Europe’s rapidly growing smart eyewear business.
“SILMO Paris attracted over 32,000 visitors from more than 130 countries, with 51% international attendance, making it one of the most important global gatherings for the optical industry. The Company’s participation aligns with its strategic focus on international expansion, particularly as smart eyewear adoption accelerates in markets outside the United States, where pedestrian and public transit usage create ideal use cases for open-ear audio and AI assistance.”