Tekcapital portfolio company Innovative Eyewear has announced a fresh distribution deal with a major player in eyewear as the company ramps up its sales and marketing network.
Innovative Eyewear has secured a retail partnership with SmartBuyGlasses to distribute its Reebok-branded smart eyewear globally.
The collaboration will see SmartBuyGlasses, one of the world’s largest independent designer eyewear retailers, offer Innovative Eyewear’s smart glasses with prescription options and international shipping. The partnership enables customers across SmartBuyGlasses’ network of localised websites to purchase the frames with custom lenses.
SmartBuyGlasses operates in more than 30 countries across Asia Pacific, Europe, Africa and the Americas. With over 15 years in the industry, the e-retailer offers an extensive range of eyeglasses, sunglasses and contact lenses.
“Going live with Reebok® Smart Eyewear on SmartBuyGlasses meaningfully expands our global reach, while keeping the customer experience familiar: great-looking eyewear that happens to be smart,” said Harrison Gross, CEO of Innovative Eyewear.
“There is a natural alignment of smart eyewear with ecommerce – both bring transformative approaches to user needs and experiences. For the optical customer I see a fantastic synergy between our products and SmartBuyGlasses’ mission to make the eyewear buying experience more accessible and affordable. We look forward to partnering with them to bring an exciting new generation of smart frames to their customers worldwide.”