Brave Bison Group plc, the next-generation marketing and technology firm, has announced the largest ever contract win for its MiniMBA subsidiary.
Brave Bison shares were 3% higher at the time of writing on Monday.
MiniMBA, the UK’s leading marketing skills and training platform, will provide its Brand Management programme to one of the world’s largest food and beverage conglomerates. Thousands of employees across the Asia-Pacific region will receive training throughout 2026 under the €1.3 million agreement.
The contract was secured approximately six months after Brave Bison’s acquisition of MiniMBA. Revenue from the deal will be recognised in the current financial year.
“MiniMBA is thrilled to announce the largest enterprise deal in our history, reflecting the growing need among global organisations to ensure a high level of marketing capability in their teams, in a rapidly changing environment,” said Tim Plyming, CEO MiniMBA.
“This deal is a testament to the impact our courses deliver for organisations around the world, and to our core belief that training makes better marketers. Our teams across MiniMBA and Brave Bison are excited to be delivering this dedicated programme based on the MiniMBA in Brand Management.”
Brave Bison shares have increased dramatically over the past year as the company integrated a string of acquisitions and fought off shareholder requisitioned resolutions.