Brave Bison has flagged another major win for its MiniMBA marketing training platform, with a multi-year partnership signed with Omnicom, the world’s largest advertising holding company.
The deal will see more than 1,000 Omnicom Oceania employees complete the MiniMBA programme, in what’s described as one of the largest coordinated investments in marketing capability across Australia and New Zealand.
MiniMBA is fast becoming a meaningful growth engine within the group. Today’s deal is a strong follow-up to MiniMBA’s February win with a global food and beverage giant, its largest contract to date, and underlines the momentum building since Brave Bison acquired and relaunched the business in August 2025.
Mark Ritson, Founder of MiniMBA, said:”You don’t often see this level of commitment to marketing effectiveness within a single organisation. This is about embedding a consistent way of thinking at scale across markets, clients and teams and that has the potential to materially lift the standard of marketing in the region.”
“This isn’t training for training’s sake. When you put more than a thousand people through a rigorous, evidence-based program like the MiniMBA, you’re improving decision-making at scale. That leads to better strategy, better allocation of budget, and ultimately, better commercial outcomes.”