Seeing Machines lands two Japanese OEM awards, bolstering 2028 pipeline

Seeing Machines (AIM: SEE) has won two fresh automotive programmes in Japan, further boosting its pipeline with tier 1 partners contract..

The advanced computer vision company, which specialises in transport safety, will supply its Driver and Occupant Monitoring System (DMS/OMS) technology to two separate Japanese car makers.

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Both awards came through a leading European and Japanese Tier 1 supplier and together carry an estimated initial lifetime value of around US$11 million.

The software will run across multiple vehicle platforms, with production scheduled from 2028. The programmes cover both single and dual camera setups, spanning steering column-mounted and overhead console positions.

Seeing Machines said Japanese manufacturers are increasingly turning to in-cabin sensing to support semi-automated driving and to keep pace with tightening safety rules, including Euro NCAP requirements and other global assessment standards.

That shift is feeding directly into Seeing Machines’ order book and will drive the number of cars on the road using its technology even higher. This has increased by 67% to over 4 million cars in the past half-year.

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Paul McGlone, CEO of Seeing Machines, said: “We are delighted to secure these new programs with Japanese automotive manufacturers, further strengthening our position as a global leader in Driver and Occupant Monitoring technology. These awards reflect the growing adoption of advanced in-cabin sensing as OEMs increasingly recognise its value in enhancing safety, meeting regulatory requirements and improving the driving experience.

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