ASOS: the major transformation is happening; it is exciting, and there is a lot more to come

It is going to take some time for ASOS (LON:ASC) to return to making a consistent operating profit – however that time span is fast reducing with some analysts suggesting profits within two to three years. Before the end of this month, possibly within days, we could well be seeing the £504m-capitalised online fast-fashion retail group announcing its Trading Update for the year to end-August. The transformation process now underway is to turn it from big losses into big profits, recent bullish pointers have been made in the group strengthening its balance sheet, aided by the £48m sale of its At...