Adsure Services has set out an ambitious strategy to grow from a single trading subsidiary into a diversified cluster of specialist professional services firms across the UK, powered by in-house AI technology developed in partnership with Innovate UK.
Adsure’s new AI-driven acquisition strategy is supported by its existing subsidiary, TIAA, which generated £10m in revenue in its 2025FY period. TIAA provides business assurance services to the UK public sector across housing, health, education, and local government through long-term contracts that provide excellent revenue visibility at a group level.
Harnessing this foundation, the Adsure board has formally endorsed a vision to expand beyond TIAA through selective acquisitions, while remaining committed to TIAA’s organic growth.
The company said the aim is to bring like-minded firms under one roof, focusing on firms offering services across internal audit, management consultancy, digital consultancy, and investigatory and security services. These are all sectors primed for the adoption of AI with clear benefits to client outcomes and increased profitability for the companies working the technology into their operations.
AI technology
At the heart of the plan is Adsure’s proprietary AI technology, TIAA Insight, developed with the University of Essex through an Innovate UK Knowledge Transfer Partnership.
Following extensive real-world testing and model training, Adsure is rolling the technology out fully within TIAA.
This technology will also be central to the new growth strategy, with plans in the pipeline to create a dedicated AI solutions subsidiary to help capture the opportunity presented by the deployment of AI in professional services.
Adsure have not yet announced the specific services the new AI solutions entity will provide across the group, but we can safely assume they are encouraged by the capabilities of their new technology suite.
Beyond AI, the strategy is being built around the ethical foundations that led to TIAA’s B Corp certification. Adsure said it intends to extend its B Corp certification to the group level, holding all current and future subsidiaries to the same social, environmental, and governance standards.
Kevin Limn, CEO of Adsure Services, said: “Today marks an exciting new chapter for Adsure Services. Building on more than three decades of trusted assurance work at TIAA and the breakthrough of our proprietary AI technology, TIAA Insight, we are setting out a clear and ambitious path to become one of the UK’s leading clusters of specialist, purpose-driven professional services businesses.”
“Our focus now is on finding the right businesses to join us on our journey. We are looking for specialist firms run by people who care deeply about their clients, and who share the values that have earned TIAA its B Corp status.
“We look forward to sharing further updates as we build the Adsure Services Group.”
In addition to the growth prospects of the new strategy, Adsure Services is one of the few companies listed on Aquis that pay dividends to shareholders, yielding around 6% at current levels.