Clarity, an AI-powered customer experience platform specialising in highly regulated industries, has secured $12 million in new funding to accelerate its expansion across global markets.
The funding round was led by Prosus Ventures, with participation from STV AI Fund , Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com, and angel investors from OpenAI and Google.
The company, which recently rebranded from Anecdote to Clarity, reported impressive financial performance with a 5.4× year-on-year revenue surge and average monthly growth exceeding 20% in 2025.
“Rebranding to Clarity is about exactly that, bringing more clarity to customer experience. We want AI to be simple, useful, and safe. A lot of tools in the market cut corners, and that doesn’t work in industries where mistakes aren’t an option,” said Abed Kasaji, Co-founder & CEO, Clarity.
“From day one we built Clarity to be compliant, secure, and easy to roll out. This new funding lets us keep improving the tech and building the right partnerships so companies can finally modernise customer operations with confidence.”
The startup has secured partnerships with major companies, including OpenAI, Booking.com, Grubhub, Careem, and STC, alongside contracts in the banking and government sectors.
Clarity was founded by CEO Abed Kasaji and CTO Pavel Kochetkov, both part of the “Careem Mafia” – a network of over 100 former Careem employees who launched their own ventures following Uber’s 2020 acquisition of the Middle Eastern ride-hailing company. Similar to the renowned PayPal Mafia, these entrepreneurs have helped fuel startup ecosystems across more than 20 countries globally.
Clarity differentiates itself in the crowded AI market by focusing on regulatory compliance. The platform offers fraud detection capabilities that flag 96% of fraud reports within seconds, early escalation of high-risk interactions, and FCA-compliant tagging and pattern detection across reviews, surveys, and social media. For sensitive legal, political, or financial cases, the system maintains human-in-the-loop review processes.