Amazon is set to launch a music streaming service that will host around 40 million songs, rivalling competitors such as Spotify and Apply Music.

The service which is called ‘Amazon Music Unlimited’ will be available to customers for the price of £9.99 a month, and will give subscribers access to an extensive library of music.

The service is to be cheaper for existing Amazon Prime customers, with a price of £7.99 on a monthly basis and in addition, an annual payment plan is available for £79 annually, with an equivalent monthly fee of £6.58.

The company CEO Jeff Bezos said:

“Amazon Music Unlimited brings real value to the millions of people in the UK who are already Prime members, with a choice of subscribing for only £7.99 a month or £79 per year.

“And if you want a sense of the future of voice-controlled music, go ahead and ask Alexa for a free Amazon Music Unlimited trial and play around on your Echo. If you don’t know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you’re looking for music to match your mood, just ask.”

In addition, owners of the Amazon Echo device can also receive a cheaper subscription to the new service for £3.99 on a monthly basis. The Echo speaker system was designed as a virtual digital assistant and wireless speaker. The device has the capability to facilitate voice interaction, initiating music playback as well as creating to-do lists, setting alarms and streaming podcasts or audiobooks among many other features.

The service has been envisaged as a competitor for the streaming services provided by Spotify and Apple Music in the UK. However, the electronics website are attempted to give further incentives to customers with various supplementary offers and through introducing its own functioning hardware system.