Audioboom expands into the New Zealand digital media scene with Showcase, their ad-tech platform.
Audioboom is global leading podcast company, which make podcasts available and profitable for podcasters, advertisers and brands.
With the combination of technical assistance, product knowledge and ad sales expertise, Audioboom is able to deliver a user-friendly and cost effective product.
Showcase, launched in 2021, is a global marketplace for tech-enabled advertising created by Audioboom. With the use of Showcase, brands can execute their campaigns effectively with dynamic ad insertions and self-serve portals. Showcase also provides a platform for buyers and sellers to connect and advertise at large levels.
Showcase brought in more over $1m in sales for Audioboom in 2021. The group plans to make over 3bn ad exposures available to Showcase buyers by 2022. Audioboom now plans to expand Showcase into New Zealand with a strategic partnership with New Zealand Media and Entertainment (NZME.)
NZME is New Zealand’s top radio and digital media company. Publishing, radio, digital and events are NZME’s different segments of business.
In their position as Audioboom’s exclusive advertising representative for New Zealand based companies and purchasers, NZME will monetize Audioboom’s 8,000 content channels in Showcase.
According to Triton Digital’s regional podcast ranker, Audioboom is New Zealand’s third largest podcast publisher, with over 900k monthly downloads and 300k individual listeners. This collaboration will enable effective commercialisation of Audioboom’s content in New Zealand, which is the company’s sixth largest market for podcast consumption.
This strategic move demonstrates Audioboom’s continuous global expansion as well as brands’ growing desire for personalised advertising solutions.
Stuart Last, Chief Executive Officer, Audioboom commented, “NZME provide the expertise to further maximise the value of content for our creators, while supporting our goals of efficient global expansion. New Zealand is an important territory for us, and I am excited to create new opportunities for brands to work with our creative talent and high-quality shows.”
Although further expansion of Showcase will be music to the ear’s of Audioboom’s shareholders, Audioboom shares fell nearly 5% to 1,715p on Monday afternoon as geopolitical problems hit markets.