Capital at risk: The value of investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the amount originally invested.

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Investment Objective

Aurora's investment objective is to preserve capital while generating excellent long-term returns that significantly outperform both cash deposits and index funds, achieved through a disciplined approach of investing in well-understood businesses at prices offering a substantial margin of safety.

Investment Strategy

Aurora's investment strategy is to identify exceptional companies with strong pricing power and high returns on capital. The firm focuses on businesses that demonstrate enduring competitive advantages, enabling them to control their profitability and generate substantial cash flows over time. By investing in these high-quality companies at attractive valuations, Aurora aims to achieve superior long-term returns while preserving capital

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Management Team

Gary Channon – Partner

Gary Channon co-founded Phoenix in 1998 and has been the Chief Investment Officer since inception. Using the same strategy applied to the Phoenix UK Fund, Gary also manages additional segregated accounts for pension fund clients.

Gary brings over 27 years of business and financial services experience. His career began in Fixed Income Trading at Nikko Securities Europe in 1987. He joined Goldman Sachs in 1989, working in Global Equity Derivative Products Trading. In 1992, Gary joined Nomura International PLC as Head of Equity Derivative Trading. He remained at Nomura International as Co-Head of Equity and Equity Derivatives Trading until moving on to co-found Phoenix.

Gary’s investment approach at Phoenix is long-term, value-based and focused. He looks out for businesses run by competent, honest managers, who act in the interest of shareholders. Ideal companies have strong pricing power to generate an enduring high return on capital. Gary identifies great companies with good management, and waits for the opportunity to invest in them at attractive prices.

Charlotte Maby – Partner

Charlotte has been with Phoenix for 16 years and is Deputy Portfolio Manager and Managing Director. She spends most of her time on research. Her areas of expertise include FMCG (both national and multinational companies), Engineering and Banking.

Before joining Phoenix, Charlotte worked in Investment Management at Ernst & Young LLP, where she passed the ACA Chartered Accountancy exams.

She holds a Masters in Mechanical Engineering. Charlotte also studied Manufacture & Management at the University of Birmingham and the University of Illinois and spent two years working in Industry at Alvis Aerospace and Procter & Gamble.

James Wilson – Partner

James joined Phoenix in 2013. He is a Research Analyst and his current areas of expertise are Grocery Retail, Sports Retail and Food & Beverage.

Before Phoenix, James spent three years at Aviva Investors in the Pan-European equity team. He specialised in Technology, Media, Telecoms, Construction and Tobacco.

James has passed all three levels of the CFA program and holds an M.Eng (Hons.) degree in Civil Engineering from the University of Durham.

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