The investment is aimed at tackling childhood obesity
BEPPS Snacks, the London based start-up aiming at tackling childhood obesity, has secured a £400,000 investment from the Good Food Fund.
In addition to the funding, BEPPS will get support and guidance from Missions Venture, a company that nurtures scalable challenger brands.
BEPPS Snacks offer an innovative range of ‘Great Taste Award’ winning pea, pulse and grain snacks, which hero the black eyed pea. Its products are stocked by a range of major retail outlets, including Tesco and Ocado.
The Good Food Fund by Ascension Ventures, seeks to back entrepreneurs making healthy eating accessible to all.
A number of initiatives the Goof Food Fund has invested in include: Rootles, the chocolate coated veg-based biscuits; Naturelly, fruit juice jelly pots and pouches; Insane Grain, puffed sorghum snacks and Snackzilla, company that makes oat cookies.
BEPPS Snacks Founder, Eve Yankah, a working mother inspired by her children to create the brand, commented on the company’s journey so far: “We’ve made some exciting investments in D2C this past year, since Covid, that are starting to pay off – D2C [direct-to-consumer] is our fastest growing channel alongside Grocery.”
“We’ve seen our Amazon sales increase over 300% in the past six months alone. Funds will be used towards further accelerating our D2C growth alongside more trade marketing investment to support our growth within Grocery, we still have a lot of accounts to go after!” Yankah said.
Emma Steele, investment director at Ascension Ventures added: “The Good Food Fund is all about supporting innovative approaches to tackling social inequalities in food, including childhood obesity.”
“BEPPS is building its brand as a fantastic and great tasting healthy snack but also at an affordable price, using very simple and under-utilised ingredients. As with every business, backing the right founder is key and we are excited to be on board this journey with Eve – she is a strong leader and has a great clarity of vision for scaling the business.”
Founder Eve Yankah has donated 60,000 packs of BEPPS so far to food banks via City Harvest in London and nationwide via Woman’s Aid UK.