Black Friday fails to boost high street footfall

New data has found that Black Friday failed to get UK shoppers out to high streets.

The latest data from Springboard found that this year’s footfall was down 14.5% on 2019 levels.

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“Despite the tube strike, footfall rose in Central London by +13.3% from the week before [on Black Friday],” said Diane Wehrle, insights director at Springboard.

“The draw of large city centres is clear, as footfall in regional cities outside of the capital rose by +6.5% whereas in market towns footfall dropped by -5.2% from last Friday and only rose by +1.8% in outer London high streets.”

“Despite the increase in footfall, it remains -24.2% below the 2019 level across all UK retail destinations.”

High streets remain quieter despite the lack of Covid restrictions, as 53% of employees are still working for home at least part time.

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