Bloomsbury Publishing has unveiled a strategic collaboration with Google Cloud to integrate artificial intelligence into its operations and educational platforms.
The deal will see Bloomsbury combine its publishing expertise with Google Cloud’s AI technologies, including NotebookLM, Vertex AI, and Gemini Enterprise.
Gemini represents Google’s most advanced multimodal AI models, whilst LearnLM is specifically designed for learning applications.
Nigel Newton, founder and chief executive of Bloomsbury, said the collaboration would “demonstrate how cutting-edge technology can increase the discovery and sales of books, as well as transform engagement with content to improve learning outcomes.”
The partnership holds particular significance for Bloomsbury’s Academic Division. Bloomsbury Digital Resources, which leads the company’s digital innovation efforts, will deploy AI tools to enhance discovery and engagement as the educational sector increasingly adopts AI-powered platforms and personalised learning technologies.
Beyond education, the collaboration will target operational efficiencies across Bloomsbury’s entire business. For example, hopes are that advanced AI infrastructure will enable data-driven insights and semantic search, improving trend analysis and boosting book sales.
“This collaboration demonstrates how Google Cloud’s advanced AI capabilities, including Vertex AI and Gemini Enterprise, can empower leading organizations to transform their industries,” said Debbie Weinstein, President of Google in Europe, Middle East and Africa.
“We look forward to helping Bloomsbury revolutionise content discovery, enhance learning, and drive significant business growth through intelligent, scalable solutions.”