Everything seems to be going wrong for online fashion retailer boohoo (LON: BOO) with tougher trading conditions following the 2020 lockdown boost and a shredded corporate reputation.
This has led to the share price slumping by nearly two-thirds since the beginning of 2021, having previously reached an all-time high in June 2020. The ASOS (LON: ASC) share price has halved during 2021, so boohoo is not alone in finding trading in the online fashion market to be tough. However, ASOS does not have the same corporate governance problems as boohoo and the outlook appears better.
A stratosphe...
