The owners of The Bierkeller Entertainment Complex are planning to team up two of their most successful bars to create a new sports-themed venue … Sportskeller.
BurningNight Group already has six complexes in cities across the country, which all house three venues under one roof – Bierkeller Bavarian bar, sports bar Shooters and Around the World.
It is also unveiling its latest concept, American-style barbecue restaurant Smokin’ Bar & Kitchen, in Leeds this month.
Now the company has revealed it intends to create its first chameleon bar – bringing together many of the most popular elements of the Bierkeller and Shooters.
Sportskeller will keep the long Bavarian bench seating and famous Bavarian stompers show which make Bierkeller’s lively atmosphere so unique at weekend nights, and it will add in midweek highlights from Shooters including Champions League football nights, and student specials like Sportskeller’s Got Talent.
With four potential Sportskeller sites already identified, it has launched a crowdfunding campaign to attract investment for a roll-out into cities and towns smaller than those chosen for full Bierkeller Entertainment Complexes.
BurningNight Group CEO Allan Harper explained: “Our bars are thriving so we are ambitious to expand further and we already have several sites in excellent locations earmarked for development.
“Our existing bars are consistently busy, and we know our customers love what the Bierkeller Entertainment Complex has to offer. That’s why we want to give them, and potential new customers, the chance to get involved at the beginning of our newest brand.”
Allan added that the Sportskeller bars would focus on an area of the market where the company has a proven track record.
“Our sports bars Shooters are already hugely popular with fans wanting to watch big matches or title fights live on a giant screen.
“The atmosphere is always fantastic, it’s the next best thing to being at a stadium, so we wanted to recreate that but in a new and different way. Sportskeller will have a lot of features that people love about Bierkeller and Shooters combined, so it’s the best of both worlds.”
Burningnight Group are crowdfunding on Crowdcube now, you can find out more information here.
