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Chinese consumer trends: the online ecosystem and growing luxury demand

Sandrine Zerbib, founder of Chinese online consumer platform Full Jet, joins the UK Investor Magazine Podcast to discuss key Chinese consumer trends and the evolution of the luxury market.

We look at the strength of the Chinese consumer after a recent report by Morgan Stanley that pointed to consumption in China doubling to $12.7 trillion in 2030.

Sandrine provides detailed insight on the Chinese online consumer markets and explains the ecosystem and key platforms used by brands to distribute their products. There are significant differences between the West’s leading online platforms such as Amazon, eBay, Facebook and YouTube, and those driving online consumption in China.

We pay particular attention to the luxury markets and how they have developed in recent years. For example, Burberry has enjoyed years of growth in China. With an innovative engaging model, Burberry are still seeing strong growth figures that has been helped by consumers spending their cash domestically as coronavirus restrictions prevents them spending abroad.

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