CLIQ Digital, the streaming services and digital marketing company, have achieved record sales and earning in 2022 as their memberships hit an all-time high.
CLIQ’s 2022 preliminary results exceeded both the management’s outlook and market expectations.
The streaming company’s FY 2022 sales surged 84% to €276m and helped EBITDA grow to €44m, up from €27m last year. The robust financials were driven by a 45% increase in members to 1.9 million.
“2022 was another fantastic year for CLIQ with record memberships, sales and earnings as well as the introduction of cliq.de – our new and most advanced streaming service tailored to the German market,” said Luc Voncken, CEO.
CLIQ Digital employs direct to consumer performance marketing campaigns to cost effectively win new members. Paying testament to CLIQ’s prowess in securing new customers efficiently, 2022’s marketing spend more than doubled to €112m, and CLIQ still produced record high sales and earnings.
CLIQ believes their marketing model will continue to produce strong results in 2023 and expects sales to exceed €345m with further increases in EBITDA.
CLIQ Digital dividends
CLIQ’s success has translated into bumper distributions for shareholders. CLIQ doubled their distributions to shareholders through dividends in 2022 and currently yields around 3.2%.
Despite paying sharply higher dividends, the company has increased their cash position which will allow for further investment in growth going forward.
“CLIQ concluded the year with the highest net cash position in the Group’s history, whilst also having paid record dividends. Despite macroeconomic headwinds, we continue to see a strong market for our streaming services,” said Ben Bos, member of the Management Board.