Dotdigital Group has acquired Alia Software, a New York-based AI-powered pop-up and list-growth tool built for Shopify merchants, in a cash deal worth up to $60m.
The initial consideration is $30m, with a further $30m in contingent payments over two years tied to Alia hitting growth and margin targets.
The deal is being funded from Dotdigital’s existing cash reserves and is expected to be earnings-enhancing in its first year.
Founded in 2022, Alia helps brands such as TOMS, Hexclad Cookware and ILIA Beauty convert anonymous website visitors into known email and SMS contacts through intelligent pop-ups and interactive experiences. The company has built a customer base of more than 2,700 merchants and holds a 4.7 out of 5 rating on the Shopify App Store.
Alia’s forward-looking ARR surged from roughly $1m at the end of 2024 to over $8m by 31 December 2025, while recognised revenue for the year came in at $4m.
For Dotdigital, the deal plugs in on-site conversion capability that is more advanced than its own pop-up offering.
“The acquisition of Alia further advances our CXDP vision by strengthening our on‑site conversion and first and zero‑party data capture capabilities,” said Milan Patel, Chief Executive Officer of Dotdigital.
“These are increasingly important areas for marketers as customer acquisition costs rise and privacy standards evolve. We’re delighted to welcome Shaan and the team to the Group. Importantly, Alia represents our continued pace of acquisition execution which has collectively transformed the Group’s capability, scale and market position across all three of our strategic pillars, while consistently maintaining strong profitability. This positions us well to capitalise on the opportunities ahead as the markets we serve continue to navigate and evolve.”
