GenIP has announced the sponsorship of the AUTM 2025 Annual Meeting as the generative AI analytics company accelerates its marketing efforts.
GenIP floated in London in 2024 and has set its sights on improving research organisations’ technology transfer efforts through AI-enhanced commercialisation assessments.
The AUTM sponsorship marks an expansion of GenIP’s international marketing initiatives following successful partnerships at major innovation events in Brazil and Singapore.
These previous engagements have already yielded tangible results, with the company securing new orders through relationships forged at these forums.
The next event in GenIP’s schedule is the AUTM Annual Meeting, the world’s largest gathering of technology transfer professionals.
AUTM brings together over 3,000 members from over 800 institutions worldwide, including universities, research centres, hospitals, businesses and government organisations.
As a provider of generative AI services focused on innovation commercialisation, GenIP said it views this partnership as an opportunity to deepen its engagement with key decision-makers in both academic and industrial sectors.
“We are excited to be part of AUTM in 2025 and look forward to engaging with leaders in technology transfer,” said Melissa Cruz, CEO of GenIP.
“It’s an incredible opportunity to showcase how GenIP’s solutions are helping drive the commercialisation of groundbreaking technologies that have the potential to positively impact lives around the world.”