GenIP has announced a strategic pivot towards becoming an AI-powered, platform-led consultancy as it seeks to accelerate revenue growth and market penetration.
An update on their strategy to become an AI-powered platform was announced alongside the company’s half-year results, which showed that its cash balance grew to $1,077k as of June 30, 2025, from $972k at the end of 2024.
The GenIP share price was broadly flat at the time of writing.
Having entered the second half of 2025 with an orderbook of $813k, GenIP has put the wheels in motion to transition away from its original project-based service model towards a scalable platform approach that promises highly desirable recurring revenues and improved margins through automation.
Central to the transformation is GenIP’s consolidation of its brands, bringing Invention Evaluator and its talent search offering, previously known as Vortechs, under a unified GenIP.ai platform. The Invention Evaluator brand will remain the flagship product, whilst Vortechs is being rebranded as GenIP Talent and Executive Search Services. The company has brought in new personnel to drive the recruitment business forward.
The company said the evolution to a platform-led model will enable it to generate recurring SaaS-style revenues from platform-delivered services, whilst expanding margins through automation.
All new product lines will be powered by the highly automated Invention Evaluator platform and workflow, with consulting services streamlined through internal dashboards that enable human consultants to focus on strategic oversight rather than routine analysis.
New product suite
To support its transition to a SaaS model, GenIP plans to launch several new high-margin products designed to deepen relationships with existing research organisation clients and create fresh channels into corporates.
‘Invention Prioritiser’ will systematically rank technology portfolios by criteria including technical merit, market potential, IP strength, and commercialisation readiness, while ‘Invention Validator’ will move beyond market sizing to design and run targeted questionnaires and stakeholder interviews that test user perception of products.
These are just two of eight new offerings GenIP says it plans to launch.
“GenIP is entering its next phase of growth as an AI-powered, platform-led consultancy. By unifying our brand and expanding our product suite, we are creating a high-growth model that turns one-off projects into long-term client relationships. This is about more than new services, it’s about embedding GenIP at the center of the commercialisation decision making process of research organizations and corporates,” said Melissa Cruz, CEO of GenIP.
“With the Invention Evaluator report as the trusted entry point, every new product line we launch is designed to build directly on that foundation. This correlation ensures continuity for clients while multiplying the value of each engagement.
“This evolution not only drives recurring, SaaS-style revenues and higher margins but also deepens our data advantage and strengthens GenIP’s long-term market position. It reflects our deliberate strategy to move from being a service provider to becoming the platform of choice for universities, corporates, and investors shaping the future of innovation.”
GenIP shares were trading at 21p in early trade on Tuesday.