GenIP has today announced the launch of its innovative AI-powered ‘Competitive Intelligence Report’, marking a significant expansion of the Gen AI analytics firm’s market reach beyond its traditional technology commercialisation services.
The London-based firm that listed on AIM late in 2024 has also secured its first major client for the new product—a ‘Big Four’ accountancy firm.
GenIP shares were 17% higher at the time of writing.
The newly launched ‘Competitive Intelligence Report’ employs advanced artificial intelligence to identify and assess leading entities in specific technological fields.
The new solution delivers insights to support strategic decision-making regarding innovation pathways, potential collaborations, and acquisition opportunities.
Today’s product launch significantly broadens GenIP’s addressable market, extending its applications well beyond the realm of technology commercialisation. The new intelligence service is positioned to serve businesses seeking in-depth competitive intelligence to inform strategic planning and investment institutions exploring partnership or acquisition prospects.
GenIP will utilise proprietary AI-driven prompt engineering with expert human oversight to generate actionable strategic insights.
Notably, the new product attracts a significantly higher fee than GenIP’s existing product range.
In a significant vote of confidence for the new offering, GenIP has already secured its first client: a ‘Big Four’ accountancy firm that will utilise the Competitive Intelligence Report to gain strategic insights into the technological capabilities and competitive landscape of target companies for potential partnerships or acquisitions.
“The launch of our Competitive Intelligence Report marks a pivotal moment for GenIP,” said Melissa Cruz, CEO of GenIP.
“Beyond our established client base, we believe that the potential market size for this strategic intelligence product is substantial, encompassing not only research institutions, and IP firms but also a significant segment of corporations across diverse sectors requiring nuanced competitive intelligence and market analysis.
“This includes areas such as mergers and acquisitions, strategic partnerships, and technology scouting. Our early success in securing a leading client at nearly 7X current report pricing, validates this broader market opportunity and the compelling value proposition of our AI-powered solution.”