GenIP has struck another strategic partnership, this time with 360 Social Impact Studios, a Seattle-based innovation consulting firm and venture studio.
This partnership will see GenIP’s Invention Evaluator reports integrated into 360’s venture-building process. The collaboration transforms GenIP from an external service provider into a core platform component.
“Integration of GenIP’s services addresses two critical gaps we see in early-stage innovation: rigorous validation and strategic talent acquisition,” said Chandler Lewis, Managing Director and Founder of 360 Social Impact Studios.
“Their Invention Evaluator ensures we are not just advancing interesting ideas, but viable ones with clear paths to market. Further, their talent platform helps ventures build teams that bring both expertise and lived experience. For our global network of clients and partners, this means better investment decisions and stronger ventures. For the communities we serve, it means innovations that actually work for them.”
Investors will be interested in learning that the partnership secures predictable, recurring revenue while providing access to 360’s pipeline of over 50 active engagements and more than 100 corporate clients—a significant expansion beyond GenIP’s traditional academic market base.
Every project within 360’s innovation platform will now undergo rigorous assessment for market potential and commercial readiness using GenIP’s evaluation technology. The partnership also opens cross-selling opportunities for GenIP’s recruitment and leadership hiring services as 360’s portfolio companies scale their operations.
“This corporate strategic partnership represents a significant milestone for GenIP,” said Melissa Cruz, CEO of GenIP.
“By embedding our Invention Evaluator into 360’s global framework, we transition from being a project-based service to a foundational part of their innovation infrastructure. This provides GenIP with predictable revenue and direct access to a broad corporate pipeline, reinforcing our strategy to grow our presence in the corporate sector.”