Gfinity has announced two significant developments: the acquisition of an exclusive license for advanced artificial intelligence technology and a successful fundraising round.
Shares spiked over 40% higher on Wednesday as a result.
The company has entered into an exclusive licensing agreement with 0M Technology Solutions Ltd for their Connected IQ (CIQ) technology, which specialises in contextual connected video advertising.
Under the terms of the agreement signed on February 4, 2025, Gfinity will pay a royalty fee of 30% of net profits generated from the license.
Connected IQ offers advertisers improved contextual video marketing opportunities powered by machine learning to enhance the relevance of the videos with which adverts are associated. Contextual advertising is growing in popularity amid increasing privacy laws that diminish the targeting of specific audiences on advertising networks.
Alongside the strategic move into the AI video arena, Gfinity has raised £245,000 through a subscription with third parties at 0.0625 pence per share. Additionally, Director David Halley has indicated his intention to subscribe for £15,000 worth of shares at the same price, bringing the total fundraising to £260,000 before expenses.
“The funding allows us to continue our push into sectors which we think are exciting for the Company, namely Connected TV, Online Video and Artificial Intelligence,” said David Halley, CEO of Gfinity.
“In addition, through our commercialisation of CIQ, we will gain an experienced team of Data and AI specialists to support our development.”
The company plans to leverage its existing advertising sector network and digital media monetisation expertise alongside CIQ’s established relationships with top-tier agencies and sell-side platforms. However, investors should note that CIQ is still in its early stages with a limited sales track record, and 0M Technology Solutions is a newly formed company with no published accounts.