H&M posts strong profits, shares rise

H&M has posted strong profits for September to November.

The retail group surpassed expectations and posted profits of £478.6m. Compared to the same period in 2019, profits jumped 43%.

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The group said: “The strong result for the quarter is mainly a result of well-received collections with more full-price sales, lower mark-downs and good cost control.”

CEO Helena Helmersson commented: “We ended the year strongly, with sales back at the same level as before the pandemic and with profitability better than it has been for several years.”

“Now that we are back to a more normalised situation with a strong financial position and good profitability, we can fully focus on growth again.”

Shares in the group jumped 5%.

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