Hugo Boss is almost back at pre-pandemic levels after strong fourth-quarter earnings.
Revenues jumped 43% in 2021 to €2.79bn (£2.33bn), which is just 1% below pre-pandemic levels. Fourth quarter sales jumped 55% to €906.
The group has raised its outlook for sales and expects them to grow 40%.
“2021 was a highly successful year for Hugo Boss. We strongly accelerated our sales and earnings development throughout the year and also made first great strides in executing our new ‘CLAIM 5’ growth strategy,” said chief executive, Daniel Grider.
“The upcoming weeks will see further important milestones, with the introduction of our new branding and the launch of the biggest Boss and Hugo marketing campaigns in our Company’s history. Based on these exciting initiatives, we will further drive brand relevancy in 2022.”
