Irn Bru owner raises prices amid inflationary pressures

AG Barr, the owner of Irn Bru, is increasing its prices as an attempt to deal with rising costs.

The group, that also makes Rubicon drinks, said in a trading update that it is facing inflationary pressures and needs to lift its prices.

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“We have initiated several cost control actions to reduce the impact of these rising costs and have adjusted our pricing with customers where appropriate,” the group said.

“With the published rate of inflation in the UK now above 5%, the highest level for 20 years, we will continue to seek opportunities across the coming year to offset the impact on our business.”

In the year to the end of January, trading is expected to be 17.5% higher than the same period a year previously.

Chief executive Roger White said: “We have remained fully operational throughout the year, producing high-quality products and providing strong business support to all of our customers.

“We have delivered an excellent financial performance against a volatile backdrop, whilst at the same time delivering on our strategic priorities,” he added.

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