ITV (LON:ITV) shares edged up at market open, after the broadcaster reported a 5 percent increase in external revenue in the first quarter.

Total external revenue hit £772 million over the period, driven by 11 percent growth in ITV Studios revenue and 41 percent growth in online revenue.

All revenue streams at the company saw an increase over the group’s first quarter, with Broadcast & Online revenue up 3 percent to £526 million from £510 million and Online, Pay & Interactive revenue up 25 percent.

ITV Family net advertising revenue (NAR) rose 1 percent to £396 million, with non-advertising revenue up 12 percent to £514 million.

The group’s total advertising was expected to rise 2 percent in the first half of the year. Carolyn McCall, ITV’s CEO, commented:

“We expect ITV total advertising to be up 2% over the first half, but profits will reflect the timing of the Football World Cup.

“Our strong viewing performance has continued, with total minutes viewed across the ITV Family up 4 percent, share of viewing up 6 percent and time spent viewing online on the ITV Hub up 31 percent”.

Shares in ITV are currently trading up 2.91 percent at 155.60 (0837GMT).