JD Sports have increased its profits forecast for 2016 by 10% following a growth in sales over Christmas.

Contrast to rival Sports Direct, which blamed the mild weather over worse-than-expected sales, the increased profit within JD Sports prompted analysts to raise their price on stocks, with shares rising to £11.03 by 4%

Shares have not just increase over the Christmas period, but have been doing well over the course of 2015, with shares rising 125% over the past 12 months.

Peter Cowgill, the executive chairman has said;

“This performance particularly reflects the increasing strength of the JD Fascia and our continuing commitment to delivering a unique and often exclusive sports and fashion premium brand offer which enthuses and excites both customers and suppliers.”