Meatcure, the burger restaurant inspired by New York’s Meat Packing District, is seeking crowdfunding backers to help expand the business across the UK.
Meatcure’s story began in Market Harborough, Leicestershire, where their first restaurant made £14,000 in the first week – quite a feat in a town with only 22,000 people. This was in late 2014 and since then, the business has grown exponentially to the point where their fourth restaurant, opening this month, was completely self-financed. The quick growth, mixed with a cult customer following, has seen the demand for Meatcure to grow; the company are aiming to open five more new restaurants in market towns across the UK, preferably with the help of backers through a crowdfunding campaign on Seedrs.
Meatcure’s success is down to having one simple goal: to put the best patty in the best brioche and to create an impossibly good burger. They follow a motto: “We build restaurants we like to hang out in, food we like to eat and surround ourselves with individual and inspiring people. Our staff have become our family and their family our customers.”
Their commitment to ‘impossibly good’ saw them using their own recipes working with local suppliers and the best ingredients to create the perfect patty brioche marriage. Even with a combined 230 years experience it still took nearly twelve months to perfect the recipe. With the UK having over 500 market towns and smaller cities, Meatcure hopes to bring their passion and ingenuity to a much wider audience, without compromising an ounce of quality or personal touch.
Meatcure co-founder Paul Rigby commented, “There’s huge potential benefit to investing in Meatcure’s campaign. The way we build our restaurants is fast, fun and with a view to getting a good payback for our investors. It’s not rocket science, it’s mostly wood and lots of those trendy light bulbs. Our aim is to create a backdrop for our impossibly good burgers, craft beers and killer cocktails. The good news with the crowdfunding campaign is that you don’t have to wear a tool belt or steelies – we’ll do that bit for you!”
Co-founder Rob Martyniak added, “At Meatcure we are kind of old school about things. We make impossibly good burgers, we do steak properly, superb salads and proper food for kids. We love coffee, craft beers and killer cocktails – however, there are no £10 cocktails or long table waits. You’ll be greeted with an old school smile and you might even get to choose the vinyl that’s playing. I think that’s why we’ve seen the Meatcure name grow. We do what we love and we love what we do. We can’t wait for others to be a part of it.”
Meatcure’s campaign will be run through equity crowdfunding platform Seedrs, and is inviting backers to help them raise the £350,000 needed to take the vast choice and dynamics of the street food generation to market towns across the UK.