Although we are yet to learn the exact date of Tekcapital’s MicroSalt IPO, the recent news flow would suggest things are beginning to heat up.
Today, Tekcapital announced MicroSalt have brought in Rick Stein’s son Jack as a brand ambassador. Such a significant move signals the company is positioning itself towards the UK market.
“I am absolutely delighted to be working with MicroSalt to show how a true low-sodium salt can produce the same taste while providing significant benefits to health. As a chef, salt is the most important ingredient, and this product is game changing, said Jack Stein, Chef Director for Rick Stein.
Mr Stein will help develop MicroSalt’s culinary audience and educate consumers about the health benefits of lower sodium consumption.
Today’s announcement follows yesterday’s news MicroSalt had secured distribution in an additional 400 US stores.
MicroSalt has recorded many successes with distribution agreements across 1000s of US stores, including Kroger – one of the United States’ largest supermarkets.
The move to align themselves with a prominent UK chef highlights intentions to raise their profile in the UK, not only for a possible product launch but for a listing on AIM.
MicroSalt appointed Zeus Capital as their NOMAD last year in preparation for an AIM IPO. Tekcapital previously said they were targeting an IPO in 2023, but with the current state of capital markets and near-constant commercial updates, it is understandable why MicroSalt are biding their time.
