MicroSalt is gaining significant traction in the roll out of their branded low-sodium salt shakers with an additional supermarket now partnering with MicroSalt for the distribution of their products through US stores.
Tekcapital portfolio company MicroSalt has announced Hannaford Brothers, the major US supermarket, will now be stocking both sizes of MicroSalt shakers.
“We are extremely excited that Hannaford Brothers has joined with us to provide low sodium solutions to its customers. This is a tremendous step in our march toward reducing excess sodium in the average diet. Our take-home shakers will let people salt their food to taste without excess sodium,” said Rick Guiney, CEO of MicroSalt®.
The development demonstrates the commercial progress MircoSalt are making ahead of a potential listing in London in 2023. MicroSalt announced just this week they had appointed Zeus Capital as their Nominated Advisor for the AIM float.
MicroSalt are fighting a global cardiovascular disease crisis that is being exacerbated high levels of salt in peoples diets. MicroSalt salt has 50% less sodium in than normal table salt.