Mission Group has acquired Livity for £0.1m in an all cash deal.
Mission Group a group of marketing agencies and the creator of Work That Counts which consists of a network of 16 agencies that generate long-term growth for their clients.
Livity is a youth focused creative company which collaborates with businesses associated with the Generation Z.
The company works with major brands to help them understand and engage with a Generation Z audience through bespoke marketing campaigns. Clients of Livity include Nike, Google, Footlocker, YouTube, NPSCC Childline and Dr. Martens.
Livity reported a gross profit of £1.1 million, pre-tax losses of £0.4 million, and net liabilities of £0.6 million for the financial year ending 31 December 2020.
Alex Goat, Chief Executive Officer, Livity, said, “I am incredibly proud of the journey Livity has been on and we are excited to enter the next chapter. Mission’s focus on creativity, innovation and entrepreneurialism makes it a natural fit for Livity. They understand that brands need to act with meaning and have actively embraced our purpose. We are looking forward to becoming part of Mission, exploring its brilliant network and planning the future together.”
Mission Group’s brand, strategy, creative, and content strengths will be improved as a result of the deal, which will reinforce the Group’s Generation Z marketing offerings.
With Livity, Mission gains access to next generation talent. Livity’s creative talent strategy, which is diverse by nature, is focused on young people and developing their potential based on their talents and interests.
“I’m delighted to welcome our new colleagues at Livity into the Mission family. Mission has a strong track record of acquiring, integrating and helping ambitious businesses to grow and expand to meet their true potential, both in the UK market and beyond. Our Clients and prospects are acutely aware of the growing influence of Generation Z and are eager to explore how they can successfully engage with the youth audience. Livity offers them unparalleled expertise and guidance and I look forward to working closely with the team as we embark on this exciting new phase of growth to realise Livity’s full potential,” commented James Clifton, Chief Executive, The Mission Group.
Mission Group shares dropped 1% to 59.7p on Monday morning in what was a broadly volatile wider market.
