New AIM admission: First step of building Electric Guitar into a digital advertising group

Electric Guitar switched from the standard list to AIM following the reverse takeover of 3radical on 3 May. This is a relatively modest deal, and it was too small for the company to gain readmission to the standard list. However, it is the first in a planned series of acquisitions in the digital marketing sector, where regulatory and market changes, such as the blocking of third-party cookies, provide significant growth opportunities.

The company has acquired an international base that will help to cross sell services and products acquired with additional acquisitions. The strategy only wo...

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