Parsley Box has gained an even higher profile thanks to the flotation on AIM. The delivered ready meals supplier has also gained customers as shareholders. However, initial trading was disappointing with the shares ending the first day at 185p, before recovering to 187.5p. That is a 6% discount to the placing price.
This is still an early stage business. The low-cost model with most aspects of the business outsourced reduces the overheads of the business. It is important to note that Parsley Box uses existing delivery businesses rather than a costly fleet of vans operated by the company. T...
