There are signs of improvement for fashion brand Joules (LON: JOUL) and the recent fundraising has strengthened the balance sheet. Online sales have prospered.
Even so, Joules lost up to £3m in the year to May 2020. Stock has been kept under control. A few months ago, the worry was obtaining stock from China, but that changed to concerns about the ability to sell stock.
Last year’s revenues were better than expected because of the online growth. These are likely to have been particularly strong in April and May. It is existing customers that have been spending more online with less being...
