There’s a quiet revolution happening beneath our feet. It’s about real-world, physical change – transforming the way we power cities, and creating tangible environmental impact. Pavegen have pioneered a technology that generates energy and data from footsteps. Each step can produce up to 5 watts of power and its already proven in the hottest and coldest environments on earth, from Saudi Arabia to Korea to Washington DC. The scaleup, Pavegen, saw 68% revenue growth last year and has launched an investment round on Crowdcube a few days ago.
Cleantech has matured from niche sustainability projects into a cornerstone of modern infrastructure investment. In 2023, global cleantech investment hit an astonishing $468 billion, nearly tripling year-on-year. Meanwhile, UK cleantech companies secured over £5 billion in 2024 alone, a 100%+ increase from the previous year.
From soaring energy prices to ambitious net-zero targets, demand for sustainable solutions has never been higher. As cities race to cut emissions and corporations double down on ESG commitments, smart investors are pivoting to cleantech as both a moral and financial imperative.
Enter Pavegen: Turning Steps into Power, Data and Impact
At the heart of this revolution is Pavegen, the London-born innovator transforming everyday footsteps into clean off-grid energy, real-time data insights, and measurable social impact. With over 250 installations across 45 countries and 1 billion footsteps already harvested, Pavegen is a proven global platform. From NFL stadiums and smart city districts to shopping centres and transport hubs, Pavegen’s technology engages the public while delivering immediate ESG results.
But the company isn’t stopping there. Its new Solar+ hybrid technology now generates 100%+ more energy, further enhancing its sustainability proposition. And with a data platform designed to support AI-driven engagement and predictive footfall insights, Pavegen is positioning itself at the intersection of clean energy and smart city analytics.
Investors Are Stepping In – Literally
Midway through its current Crowdcube raise, Pavegen has already attracted over £1 million from 550 investors, including family offices, private investors, and institutional backers. Major supporters include Hinduja Group and Tamar Capital, who see Pavegen as part of the next infrastructure revolution.
This funding round supports global expansion, including flagship deployments in Saudi Arabia’s giga-projects like the $890k contract at Sports Boulevard and upcoming projects across MENA, Asia, North America, and Europe.
The focus? To develop the rollout of Pavegen’s AI platform, launch and accelerate Solar+ adoption, and transition from one-off project revenues to recurring data licensing and SaaS streams – a move designed to unlock high-margin, scalable growth.
Why Pavegen, Why Now?
- Market-ready technology: Proven installations across the world, already engaging millions of people.
- Hybrid energy approach: Combining kinetic and solar power for maximum energy capture.
- AI-powered data platform: Unique capability to generate real-time behavioural data and ESG metrics.
- Strong pipeline: Over 20 smart city projects in development, plus major brand activations.
- Defensible IP: Three international patents and a first-mover advantage in a rapidly growing sector.
- Massive market opportunity: Tapping into the $4.7 trillion smart city market expected by 2030.
- Brand trust: Trusted by Google, Siemens, NFL, Adidas, Volvo, and major governments worldwide.
Impact that Resonates
Beyond financial returns, Pavegen’s projects can achieve direct social and environmental impact. Recent activations during London Climate Action Week at 22 Bishopsgate – the second tallest building in the UK and Old Spitalfields Market have resulted in the planting of over 2,000 trees, showing that every step can contribute to a tangible, positive outcome.
At Wimbledon this summer, Pavegen’s kinetic floor powered the Barclays Tennis Energy Challenge, transforming fans’ footsteps into an unforgettable experience. The activation sparked important climate action conversations and built strong brand loyalty.
Final Thoughts: Follow the Footsteps
For investors Pavegen represents a grounded, human-centric opportunity in cleantech. A chance to power the cities of tomorrow, shape smarter public spaces, and create real climate impact, all while accessing the explosive growth potential of the global ESG movement.
With momentum building and over 550 investors already stepping in, this is your chance to be part of a cleantech success story in the making.
🌍 Invest in Pavegen via Crowdcube