Pri0r1ty Intelligence Group shares surged on Tuesday after announcing that its sports data subsidiary Halfspace Limited has secured contracts worth approximately £250,000 with an English Premier League football club.
The deal will see Halfspace provide data-driven marketing services to boost the club’s ticketing and hospitality revenues. The club will also use Halfspace’s proprietary Compass ID tracking technology for GDPR-compliant customer data collection and engagement.
Pri0r1ty said that it expects the client to adopt its AI applications across operations to support further growth initiatives.
Pri0r1ty Intelligence Group shares were 18% higher at the time of writing.
“Today’s announcement builds on the contract with a major European sports rights holder announced earlier this month and reflects increasing awareness among high-profile sports teams around the role of data in driving marketing strategies and commercial growth,” said Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty.
“It is further validation of PR1’s compelling business proposition having integrated the Halfspace data and marketing operations into our AI business, and we are well-positioned to capitalise on further opportunities going forward.”
Pri0r1ty Intelligence Group shares have halved from recent highs above 10p as the short-term boost to shares from the adoption of a Bitcoin treasury has evaporated. The group is yet to announce the purchase of any Bitcoin.