The E-commerce company, Ascential has signed an agreement to acquire Sellics which is a media execution service provider to challenger brands trading on Amazon, on Tuesday.
Sellics will be incorporated with Ascential’s Digital Commerce business unit’s challenger brand expert Perpetua, leveraging its scaled platform to greatly increase penetration of the European market for this fast-growing customer category.
Sellics’ objective is to make Amazon Advertising for eCommerce firms easier and more time-consuming while also enhancing their advertising performance and growing their business.
The group accomplishes this by combining a cutting-edge software platform for ad optimization and automation with market-leading actionable analytics and competitive information, as well as experienced advertising services.
Through a suite of software tools, the media execution service provider offers challenger companies who sell on Amazon in the US and Europe a mix of advertising spend optimization, campaign automation, and profit analytics.
Sellics’ headquarter is in Berlin and has 90 employees. The company is run by its co-founders Franz Jordan who is the CEO, Josef Vataman the CTO, and CMO Thomas Ropel.
“Sellics’ strong presence in the European challenger market and engineering expertise will accelerate Perpetua’s growth outside its existing US operations, while Perpetua itself will provide exciting growth opportunities for the Sellics’ customer base through its advanced product set,” said Duncan Painter, CEO, Ascential.
Ascential shares lost nearly 1% to 335p after the company announced the acquisition of Sellics.