Getting your brand name out there is so important for any company looking to score retail success.
Although headlines may tell you otherwise, it never happens overnight, it is a slow process getting noticed and then acclaimed.
So yesterday’s news from Sosandar (LON:SOS), that it has signed a licensing agreement with NEXT should prove very beneficial for the women’s fashion brand.
It will not show through immediately but probably by this time next year good signals could be expected.
Sosandar is an established women's fashion brand in the UK, targeting style...
